Other suggested texts
Not Required for this course but good for your library.

Graphic Design History: A Critical Guide
Johanna Drucker & Emily McVarish

Meggs' History of Graphic Design (Hardcover)
by Philip B. Meggs, Alston W. Purvis
Cost approximately $60–80

Graphic Design: A New History (Hardcover)
by Stephen J. Eskilson
Cost approximately $40

Thirty Centuries of Graphic Design: An Illustrated Survey (Paperback)
by James Craig, Bruce Barton
Out of print but available on Amazon. In my opinion this was the best text for students just beginning to study Graphic Design History. Get one of the last copies before they disappear.

TYPOGRAPHY – An Encyclopedic Survey of Type Design and Techniques Throughout History by Friedrich Friedl, Nicolaus Ott (Editor), Bernard Stein, published by Könemann Verlagsgesellschaft mbH. Biographies of many designers as well as historical survey of tools. "It presents and reviews over 1,000 different typographers, designers, calligraphers, and artists as well as inventors, scholars, and theorists who have left their distinctive mark."

Required Text Spring 2010

Design Writing Research
Writing on Graphic Design(Paperback)
by Ellen Lupton & Abbott Miller
Phaidon Press
Cost approximately $16

Reading Assignments
The readings cover work explained in the lectures and expand the content into the contemporary era. Each exam will include several written responses based upon the readings. The responses will be posted here a week in advance of the exam and are due at the start of the exam. (Word processed and spell checked)

Weekly Reading Schedule

1: 21
Symbols
• Modern Hieroglyphics, p41 (online link click on the html link on this page)
• Language of Dreams, p46
• Selling with Pictures & People, p177

1:28
Handwriting
• Counting Sheep, p24
• Period Styles, A Punctuated History, p33

2:4
Typographic Milestones
• Laws of the Letter, p53
• Lettering:Typographic & Lithographic, p176

2:11
History of the Book
• Body of the Book, p50
•.Disciplines of Design, p66

2:25
The Private Press :Lecture in regular classroom
Art & Crafts Private Press
• Machines and Craft, p183
• Chromolithography, p172

* Spring Break * Essay questions due March 18th. Click here.

3:11 at 1:15
Field Trip
University of Pennsylvania Van Pelt Library Link
3420 Walnut Street
Rare Book and Manuscript Collection
Meet in the lobby of the Library at 1:15
ID required (drivers license or other) for entry

3:18 * Midterm Exam *.

3:25
Posters
• Posters and Protest, p197
• The Public Landscape, p176
• The Modern Poster: Artistic and Anonymous, p181

4:1
Avant Garde
• Modernistic vs Modern, p188
• Fashion Plates, p189
• Corporate Design, Corporate Art, p191
Read •The Crystal Goblet, Beatrice Warde

4:8
The Bauhaus
• The New Bauhaus: Function and
Intuition, p192
• “Good Design,” p193

4:15
The Origins of Advertising
• Modern Advertising, p178
• Subliminal Seduction, p134
• Line Art, Andy Warhol and
the Commercial Art World of the 1950’s, p72
• White on Black on Gray, p102

4:22
The Digital Era
• Electronic Publishing Off-line and On-line, p201
• Pictures for Rent, p121

4:29
This class will be an optional review for the final. That is you may choose to attend or not attend without penalty.

1. Essay Questions for Final Exam click here
Please answer on form, keeping the quesions in order as you answer each one below the question. Type your name on each page. Print and bring to the final exam.

2. Study Guide click here.

TBD* Final Exam * 11:30 May 13 in regular lecture classroom