An Introduction to the History of Graphic Design

title

1 The History of Symbols

A Primer of Symbol Terms
Corporate Symbol Pioneers
ISOTYPE
Symbol Systems
Digital Symbol Pioneers
Cultural Issues
Branding and Antibranding

2 How Handwriting Developed

Early Writing Evolves from Pictures
Evolution of the Roman letterform
Uncials and Half Uncials
8th Century, The Carolingian letter
Blackletter or the Gothic Letterform
Italian Renaissance
Master Writing Teachers

3 Typographic Milestones

Gutenberg & Mechanical Writing
Italian Renaissance
French Typographic Contributions
Type in Northern Europe
Britain and the American Colonies
Tech Advances in Type Making
Sans Serif Faces
Methods of Type Classification

4 A Short History of Books

The Materials of Book Construction
Manuscript Books
Early Printed Books
18 & 19 C. Presses, Type & Paper
19th C. Type & Press Revivals
The Book in the 20th Century

5 Arts & Crafts and Private Press

The Origins of the Arts & Crafts
William Morris and the Private Press
The Private Press Spreads
Private Press & Type Design USA

6 History of Posters

Early Broadsides
The French Poster Craze of 1880
Early European Illustated Posters
Cubism Meets the Airbrush
The Photographic Poster
The Swiss Poster
American Posters of the 20th C
The Poster as Public Message

7 Avant Garde Typography

Early Typographic Formalists
Free Verse + Futurism
RussianTypographic Revolution
DeStijl
Typography at the Bauhaus
The New Typography

8 The Birth of Modernism

Art Nouveau
Vienna Workshops
German Artist Union
Peter Behrens
DeStijl

9 The Bauhaus

Bauhaus Origins
The Three Locations
Graphic Design at the Bauhaus
Design Schools after Bauhaus

10 The Origins of Advertising

The First Ad Agencies
The Science of Advertising
American Advertising Pioneers
The Art Directors from Europe
Madison Avenue
Graphic Designers Who Advertised

11 The Digital Revolution in Design

The First Graphical User Interface
Early Digital Typography
Pioneers of Digital Type
Designing for the Screen
The Impact of the Computer on Designers

12 Design After Modernism

The End of the International Style
Punk
New Wave
Cranbrook + Type Deconstuction
The Graphic Designer/Artist

13 Design for Social Good

Tibor Kalman

14 Site Bibliography & Sources

Images

women

Philadelphia Women in Graphic Arts
Bodoni Museum, Italy
Impremiere Nationale, Paris
Antique Books in Guatemala
Nelly Gable @ Grollier Club
Sheila Waters, Calligrapher
Argentine Calligraphers
Nike Action Sports Design
Lloyd Reynolds at Reed College
Southern India: Palm Leaf Books
Johnson's Glass House
Vienna Design Museums
Three Locations of the Bauhaus
Utrecht Centraal Museum
Reitweld Schroder House
Arts & Crafts in America
Typography in Turkey
Turkey: Calligraphy & Ancient Letter
10 Masters of Swiss Posters

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