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1 The History of Symbols
A Primer of Symbol Terms
Corporate Symbol Pioneers
ISOTYPE
Symbol Systems
Digital Symbol Pioneers
Cultural Issues
Branding and Antibranding
2 How Handwriting Developed
Early Writing Evolves from Pictures
Evolution of the Roman letterform
Uncials and Half Uncials
8th Century, The Carolingian letter
Blackletter or the Gothic Letterform
Italian Renaissance
Master Writing Teachers
3 Typographic Milestones
Gutenberg & Mechanical Writing
Italian Renaissance
French Typographic Contributions
Type in Northern Europe
Britain and the American Colonies
Tech Advances in Type Making
Sans Serif Faces
Methods of Type Classification
4 A Short History of Books
The Materials of Book Construction
Manuscript Books
Early Printed Books
18 & 19 C. Presses, Type & Paper
19th C. Type & Press Revivals
The Book in the 20th Century
5 Arts & Crafts and the Private Press
The Origins of the Arts & Crafts
William Morris and the Private Press
The Private Press Spreads
Private Press & Type Design USA
6 History of Posters
Early Broadsides
The French Poster Craze of 1880
Early European Illustrated Posters
Cubism Meets the Airbrush
The Photographic Poster
The Swiss Poster
American Posters of the 20th C
The Poster as Public Message
7 Avant Garde Typography
Early Typographic Formalists
Free Verse + Futurism
Russian Typographic Revolution
DeStijl
Typography at the Bauhaus
The New Typography
8 The Birth of Modernism
Art Nouveau
Vienna Workshops
German Artist Union
Peter Behrens
DeStijl
9 The Bauhaus
Bauhaus Origins
The Three Locations
Graphic Design at the Bauhaus
Other Design Schools
10 The Origins of Advertising
The First Ad Agencies
The Science of Advertising
American Advertising Pioneers
The Art Directors from Europe
Madison Avenue
Graphic Designers Who Advertised
11 The Digital Revolution in Design
The First Graphical User Interface
Early Digital Typography
Pioneers of Digital Type
Designing for the Screen
The Impact of the Computer on Designers
12 Design After Modernism
The End of the International Style
Punk
New Wave
Cranbrook + Type Deconstruction
The Graphic Designer/Artist
13 Design for Social Good
Tibor Kalman
14 Site Bibliography & Sources
Bibliography
Source List